County and Malvern Tyres sign naming rights deal with City



We are delighted to announce a new partnership with County Tyres and Malvern Tyres, both part of The Tyre Group, who are the new naming rights sponsors of the City and 1883 Stands.


County Tyres supply a large range of tyres for all needs, with depots providing specialist automotive repair services for all types of cars and vans. This includes servicing and parts, exhausts, brakes, batteries, alloy wheels and engine diagnostics.


County Tyres have a vast presence in the South West, including on Westgate Street in Gloucester.


Malvern Tyres were established over 35 years ago, and offer their customers a wide range of tyres and advice. Due to their partnership with The Tyre Group, they can consistently secure the most competitive prices from leading suppliers and ensure their customers always get the best deal.


Malvern Tyres have depots throughout the region, including on Pearce Way and Priory Road in Gloucester, and Kingsditch Lane in Cheltenham.


As part of the partnership, the stands will be known as the County Tyres City Stand and the Malvern Tyres 1883 Stand.


City co-chairman, Alex Petheram, said that he was "delighted to continue our relationship with County Tyres and Malvern Tyres."


"They have been big supporters of the club and I'm happy to have them on board for the new season. They have a huge presence within the region and throughout the country and I look forward to working with them on through this exciting partnership."