Morford is a fans-favourite at Gloucester City and was part of the promotion winning side of 2009. One of few in a band of players to have made over 200 appearances for the Tigers, Morford returned to the club in 2017 to take over in a player-coach role. Morford has a UEFA B Coaching License as well as a Masters in Coaching Science, BSc (Hons) in Sports Coaching & Conditioning and his FA Youth Coaching Award. He is a fully qualified teacher and is currently Senior Football Academy Coach at Cirencester. In addition to this role, he holds his FA Tutor License and works as both an FA Tutor and FA Club Coach Mentor part-time.
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