Gloucester City Association Football Club has hit the headlines this season in more ways than one. Despite reaching the First Round of the FA Cup for the first time in 23 years, the club has seen a dramatic financial downturn at the club over the past 6 years after it was flooded out and since not been able to play home matches at home.\n\nReacting positively to their recent financial disclosures, Gloucester City (The Tigers) swiftly carried out an internal examination of how it operates and accepts it does need to restructure and in the process work more closely with local business skills. Combined with this it has a matrix of packages which offers partnerships with the club over the coming year.\n\nThe club, along with its Supporters’ Trust has identified three specific areas in which it needs to improve the overall club structure, with these being:\n\nBusiness Leads, Public Appeal and Community Connection.\n\nThe club is not a charity and despite seeking help to raise around £25k from local businesses and organisations it is keen to offer a variety of appealing packages including hospitality on match days, advertising, sponsorship and external entertainment functions; with the next in the latter category being a Sporting Dinner with ex-Arsenal star Ray Parlour on April 11th. By adopting this approach it will help the club and not through any straightforward donation but by getting something for your money.\n\nIn a nutshell if the club could attract 100 companies spending £1k each over the next 12 months it would more than be able to compete at its current playing level whilst awaiting finalisation of planning consent for the stadium.\n\nManager David Mehew has led the Tigers to their best league position since 1998, and deserves a chance of progressing City further whilst the stadium issue is finally resolved. The club rightly recognises it cannot do it at this time alone, with the extra expenditure of ground-sharing around its neck and until it can stand on its own two feet, so it must turn to the local business community for advice and guidance in many areas of expertise.\n\nThe club need people with skills in Finance, PR & Communications, Sales/Marketing and Legal Advice to join a new Executive Committee that will take the club forward. The club appreciates that in this appeal some who may have a love of the game and the potential to assist in these specialist fields might be wondering what legal responsibility would come their way when taking up such a role. The club wishes to allay any fears on that point by stating that these appointments will not be in a Director capacity and so there is no financial or legal undertaking to the position.\n\nExecutive members would be officially in place from 1st July 2013 until 30th June 2014 though they are keen to identify possible candidates and integrate them into the club as soon as possible.\n\nConsultant to the Tigers is Colin Peake. He can be contacted on 07763 831070 to discuss any way you or your business or organisation may be able to offer help.

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