Gloucester City AFC are pleased to announce Colin Peake has been signed up to the club as a consultant.
Colin left neighbours Forest Green Rovers this summer after 20 years of jointly overseeing their rise from the depths of the Southern League and as well as two championship winning promotions into the Football Conference (Blue Square Bet Premier) and two FA Trophy finals, he was also instrumental in the move of the club to their new stadium in 2006.
Part of the attraction for City in securing Colin’s services is their impending move back to Gloucester and the completion of a new home for the club, which lost its home at Meadow Park in the floods of 2007.
City Chairman Nigel Hughes welcomed Colin to the club.
He said: “We are delighted to have someone of Colin’s calibre, knowledge, drive and enthusiasm for the game join the Club. The Executive Committee has been extremely impressed by the commitment he has shown already and feel that Colin will have a significant impact as we strive towards a return home. ”
Club owner Eamonn McGurk said: “With Colin now on board we can power up off the field. We welcome him and likewise we welcome any local companies or individuals getting in touch with him to see what benefits a partnership can bring. It is an exciting time”.
Colin, who was recently reappointed to the Board of the Football Conference Limited for a fourth term, as their PR and Media Director in support of the 68 member clubs, has confirmed that any association with City, who are currently members of the Blue Square Bet North, would not compromise his position in carrying out his duties transparently to the competition as a whole.
Colin has indicated that his role with the club is purely as a consultant. He will not be seeking to become a Director, member of the Club Executive or have any involvement in football administration with them and expressed an unequivocal view that those positions were already held by extremely dedicated personnel at the club. With his years of experience behind him and an impressive footballing CV, he will concentrate on building and strengthening ties off the field whilst others do the building on it.
He said that the structure in place at the club at this time was sound and had been remarkable, considering the torrid times City have had to endure in recent years.
Colin said: “I am astounded really how they have kept excellent financial prudence since the calamity which struck the club in 2007. Others with less mettle would have caved in. If what they can achieve whilst playing and entertaining people in a neighbours’ house (reference to the current ground share arrangement with Cheltenham Town) and in the process get promoted, one can only imagine what they can do when back in their state-of-the-art stadium in the near future.”
He added: “I am first and foremost a great lover of the game. Of course Gloucester is predominantly known as a rugby stronghold but as a long standing born and bred resident, I know that the vibrancy being injected into the City by its council and brand led businesses will easily support a go ahead football club.”
“It is not only the raw challenge which draws me to align myself to the Tigers but when I saw the actual detailed plans for the stadium it exuded that ‘wow’ factor. So I say to the people of Gloucester – be ready to embrace what will be a great addition to this great city”.
Leading up to an official announcement, over the past few weeks meetings have been held with the clubs’ owner Eamonn McGurk, other major stakeholders in the club, sponsors and importantly the clubs’ Supporters Trust. As part of the way forward one of his first priorities will be to meet with local dignitaries, key business leaders and stakeholders around the city. He has already arranged a brand awareness weekend for the club at the Quays shopping centre to help ensure the club is able to stay proactive whilst based match days in Cheltenham and in so doing attract new and strong local brand partners in readiness for when the new stadium opens its doors for business.
Colin said: “The Docks area is a current hive of activity with regeneration at the forefront of all that is happening at this time. With the nearby Quays shopping development the club is ideally situated to feed off the plethora of businesses around the new stadium and of course the new stadium is clearly identified as a focal part of the council’s efforts to encourage top quality companies to the city.”
Louise Pinnell, MD of Prospect Training Services, who is about to see her company embarking on their second year of shirt sponsorship with City, was one of those whom Colin has met with. She felt his appointment would clearly demonstrate and maximise the return such partnerships can bring.
She said: “Colin clearly knows the game and is a great communicator, bringing his passion and experience for the game to me, which convinces me that my company input is valued as a sponsor and we will always be treated equally.”
Chris Gabb from the Barnwood Group commented: “I have personally known Colin for a long time and I have to say this is a coup for the club to obtain someone of his expertise with a major plus being the contacts he has in and outside the game. What you get with him is an honest broker and I would endorse his appointment and ask any companies locally to support him in his endeavour to ensure that Gloucester City AFC has a bright future”
Colin can be contacted on 07763 831070 or drop him an email email@example.com