Outgoing Gloucester City Supporters Trust chairman Lee Mills has been appointed as the club’s first Marketing Manager for the 2014/2015 season.\r\n\r\nMills declared his intention to step down as chairman of the club’s Supporters Trust at the end of the season and is eager to get started in his new role.\r\n\r\n“We have huge potential here at Gloucester City to make it a club people want to support and a team people want to watch,” Mills said.\r\n\r\n“I spoke with club chairman Stuart Pike shortly after deciding to end my chairmanship of the Supporters’ Trust and he was keen to keep me involved at management board level.\r\n\r\n“I felt with the experience of my day job, I could improve the way the club markets its self.\r\n\r\n“It was an honour to lead the trust and I will still remain on their board as well.”\r\n\r\nStuart Pike took over as chairman of the football club in January this year and has previously hinted that marketing was an area that needed to be improved.\r\n\r\nHe commented: “I’m delighted to have Lee on board as he can bring in some good ideas as to how we can capture more support from football fans in the area.\r\n\r\n“Marketing was an area I had identified that could be improved and I’m sure it will be once Lee gets going.”\r\n\r\nIn his role as Marketing Manager, Mills is also keen to improve the experience once inside the Tigers’ temporary home at Whaddon Road, Cheltenham.\r\n\r\n“Not only am I determined to get more people through the turnstiles, but I want the fans to enjoy themselves once they are in and we need to make this place feel more like a home ground while plans are finalised for our return to the city.”\r\n\r\nThe Tigers have already announced that from next season, all under 18s will be admitted to games free of charge.\r\n\r\nSeason ticket prices have also been reduced and fans have been given the opportunity to save even more money if they introduce another season ticket holder.\r\n\r\nMills also wants to make it more attractive for casual football fans to come and watch the team next season.\r\n\r\n“I appreciate not all supporters can attend 20 plus home games a season, therefore throughout the year we want to run promotions and incentives for those who can only give up a few Saturday afternoons or Tuesday evenings in the year.\r\n\r\nThese people are just as important to the club’s survival.”\r\n\r\nAlthough their last match has been played, Gloucester City do have one final date in the diary as they welcome former England goalkeeper Peter Shilton to an end of season sporting evening at Hatton Court hotel on May 15th. For details contact [email protected]

Leave a Reply

You must be logged in to post a comment.