Hello and a Happy New year to you.
Welcome to the monthly emailer through which we shall keep you up to date with all the news and goings on within the Club as we fulfil our promise to you to upgrade and improve Club communications across all our comms channels. The events of late 2017 were admittedly a tough time for all involved with the Club. You, the supporters, voiced your frustrations and opinions, and as a Club, we want to assure you that you are valued and that your comments haven’t fallen on deaf ears.
As such we propose to release this monthly update to you after our Monthly Management and Supporters Trust Board meetings, to update on a range of Club matters including Structure, Ground Build Updates, Volunteer recruitment, Communications, Youth, Ladies, Community project and other Club news.
It is our intention that the mistakes of the past are not repeated and will provide open, honest and appropriate two-way communication with you to ensure that we, together, can all move forward.
The ground at Meadow Park continues to move on at a steady pace. Lorries full of earth continue to raise the pitch which now currently sits well above the flood plain and settlement of the pitch continues with large rollers and bulldozers working on it daily. The telecoms mast remains but is scheduled to be removed this coming February, we are just waiting for a confirmed date. Once we have this date and the ground is level and settled, we can then complete our application for funding to the FA for contribution to the pitch area and floodlighting. Once this has been agreed, we will be able to provide you with artistic impressions of our plans for phase 1 and a programme of works/timeline for the build at Meadow Park.
At our last management meeting, we turned our attention to the issue of Club structure.
Rod Jenner, has agreed to become Interim Chairman until a suitable candidate can be appointed. Chris Gage and Claire Hopkins have joined the management board in charge of Marketing, Media and Communications and Head of Ladies respectively. Ken Fagan is Head of our Youth programme, with Marc Richards on the board in his role as First Team Manager. The Supporters Trust is represented by Ian “Taff” Compton and we have Adie Hayward and Nigel Hughes on the board as Match Day hosts and in support role capacities.
In addition to this, Chris has already absorbed the role of press officer and started to recruit volunteers for the Media team. The Ladies and Youth organisations are already in place, with the Community project the next to be addressed.
We are also beginning to scope out the roles that we would need to fill on a full-time basis for when we return home. This will enable us to put a plan in place for how to proceed with recruitment in the lead up to our return to Meadow Park.
Marc Richards is now a month into his appointment as First Team Manager with Will Morford as his Assistant. Charlotte Wigmore remains as first team physio and Marc has brought in Mike Nash as Kit man.
Our next game is away to Havant and Waterlooville on Saturday 20th January with the rescheduled Wealdstone away game due to take place on Monday the 19th February at the St George’s Stadium, kick off 19:45.
Marketing, Communications and Commercial
We have been working hard to turn around the lack of Communication across the website and Social Media channels. To that end, this communication is the first in our monthly updates emailed directly to Supporters Trust members and Season Ticket holders.
We are also working hard to improve the quality of our social media output in the week leading up to a game, on match day and post-match. In the coming month, it is our aim to launch, a more professional looking YouTube channel designed to provide a platform for all Post Match interviews, match highlights and Gloucester City related video content.
It is our plan to use this channel to also tie in with and showcase the other great talent in the county by offering local music acts the chance to provide the sound track for our opening and closing credits and during the highlights themselves. We have already secured our first artist and are very excited about the project going forward. We hasten to add that this will be a gradual progression as the video content we want to provide will take time to build and perfect.
We hope that by creating quality video content that this will drive social media engagement and provide a digital space where we can offer advertising space to potential club sponsors therefore providing opportunities for further Club revenue. This will go hand in hand with the new Website, currently being built for us by Club sponsors, Connexus, also due to launch mid-February.
We are working hard also to put in place, alongside the website, a new email server which will give our fans and the public relevant points of contact for all matters relating to the Club.
The resignation of Matt Liddiard from the Community project has also been another blow suffered to the Club after his and Joe Parker’s excellent run in charge of developing and coaching the football schools we offer in and around the county. Joe Parker is going to take this on in the interim and will be supported at Director level by Wendy Edwards whose expertise lies in corporate and charitable governance. We’ve been in positive talks with both the National League Trust and Joe around our plans for the future, securing a charitable status, further funding and getting a full time Community Officer appointed to support Joe and help drive the programme forward.