Gloucester City News – February 

Now that the January blues has passed we enter in to February’s update on the back of a good week for Gloucester City.

Into the final of the Gloucestershire Senior Challenge Cup after a fine 4-0 win against Bristol Manor Farm in which we got to take a look at some youngsters where Noah Smerdon became the first Gloucester City player to make his senior debut having been born in this century. Last Saturday, a brilliant away performance against Welling United saw us pick up 3 points after a 92nd minute winner from Ed Williams which capped a fine performance on a pitch made difficult going by the constant rain fall.

Whilst a lot of what will be mentioned in this update will not be ground breaking, progress is being made on all fronts but due to the fact that this is a club which relies on volunteers, progress will naturally be slower than either you the supporters or every one involved with the Club would like.

Some of the plans that are being worked on in the background should be coming to fruition in the next few weeks so by the March update we should have something a bit more substantial to announce.

Once again, the Club and everyone involved with it thanks you for your patience and support as we attempt to deliver to you open communications and the news that you want.

Ground Update : The Telephone Mast

The settlement of the pitch remains an ongoing process with machines working on it daily and the arrival of better, dryer weather in the spring will speed up this process. The telecoms mast remains but a new one has been erected well away from the ground development.

The new mast is scheduled to be completed by the end of February 2018 – the permanent electric supply is scheduled to be installed week commencing 19/2/2018, full commissioning of the telephone mast will then be carried out.

The users/providers of the existing telephone mast will be transferred across to the new mast during the course of March 2018, decommissioning of the existing mast will also take place followed by the demolition, which could overrun into April 2018. Once the demolition is complete the engineered fill can recommence.

The Telephone providers, Agents and Legal Team have given their assurances they are doing all they can to ensure that the above is carried out as quickly as possible, however the Electronic Communication Code is a very complicated code for which we have to follow a very strict protocol.

Club Structure

This is still very much a work in progress, however our one of our directors, Wendy Edwards, has been speaking to one of her many contacts with regards to coming in an advisory capacity, in order to help us put in place a proper Club structure and more professional processes. Although we cannot confirm the identity of this person yet, we can confirm that they have experience of football business at a very high level and vast experience in commercial revenue generation within the sporting world.

First Team

Our next game is at home is tomorrow against Concord Rangers with the rescheduled Wealdstone away game due to take place this coming Monday the 19th February at the St George’s Stadium, kick off 19:45.

Spencer Hamilton is still recovering from a knee injury but is now back in training. Jamie Edge participated in the warm up against Welling on his way back from a minor injury and despite picking up a hard knock in the game at Bristol Manor Farm, Joe Parker came on in the last 10 minutes against Welling United.

Marketing, Communications and Commercial 

We’ve made progress on several areas as promised in the last communication. The club now have official Club emails. These are being updated on the website to provide you with appropriate points of contact within the club to which you can direct questions, concerns, feed back or suggestions to the Club and have those addressed and answered.

We are in the final stages of putting together the commercial sponsorship brochure for the 2018/2019 season, once this has been finalised, the Management board will then begin approaching local businesses regarding sponsorship for next season, as we look to generate revenue independent from Eamonn McGurk’s contributions and move.

As some of you have seen, the new youtube channel has been launched and has already received positive feedback from a potential media sponsor we’ve been talking with. Whilst nothing being wrong with the old channel, it was pointed out to us that Tigers TV was the Official channel for Hull City and we were wise from this stand point, to move in a different direction.

The intro features a title track called “Bounce”, by a local grime/hip hop artist and producer from Gloucester who goes by the name Griz-O, who features frequently on Radio 1 Xtra and we are proud to be able to show case the local talents available to us in the county with lots of musicians and bands already showing an interest in becoming involved in other City related content.

This YouTube Channel will be linked to the Club’s account so that the more views, likes and subscribers we get, the more this will generate in advertising revenue directly from YouTube for the Club.

Over the next few weeks our focus will be to bring you these two videos on a consistent basis, hopefully growing our viewership and also to begin reproducing the match reports in conjunction with Gloucestershire Live. However, we don’t just want to offer post match interviews and highlights, we want this to be a channel which features video content from all aspects of club life including you. We would like to ask you to help us produce video content for our “Away Day Diaries”.

Suggested to us by one of our supporters, we want you to video yourself Instagram selfie style, at various points throughout your away day preparations, travelling to and from the game, giving your thoughts on the match and being an away day Gloucester City fan. Then you can download the footage onto your laptop and send it to us via email to the address below where it will be edited together and added to the Gloucester City TV channel.

We’re open to all ideas, so if you’ve got any ideas that you would like to see on the channel or feedback or any comments in general around the Club’s social media, please email us at [email protected].

On a personal note, we would be very grateful to all reading this, if you could hit the subscribe button on our channel as we can only monetise the Channel once we get over 100 Subscribers.


After a meeting with the National League Trust who provide our funding for the Community project, they advised that we set up an independent organisation so that funding could be handled separately to the Club and Supporters Trust.

The Gloucester City AFC Foundation is currently being set up as a separate company enabling the employment of full time Community Officers and Staff and with the National League Trusts support it will undergo a period of conversion to attain charitable status.

This means that once the Charitable status has been achieved further funding can be applied for from the Premier League Primary Stars to fund and grow the coaching and soccer schools work that we currently conduct in the community. As advised before, this is currently being run by Joe Parker who will be joined by a full time Community Officer once the company is set up and contracts of employment are able to be issued.

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